O Crown Talent & Media Group anunciou hoje que nomeou Jack Horlock como diretor administrativo de uma nova divisão, Crown Brands Live, para reunir uma equipe dedicada que se concentrará totalmente em uma marca ao vivo e imersiva experiências. talento
Drawing on Crown’s incredible roster of media and music talent e tendo trabalhado com algumas das principais marcas do mundo, esta nova divisão forjará parcerias mutuamente benéficas que não apenas atingem os consumidores -alvo, mas também apoiarão os objetivos comerciais de negócios da marca ou evento. do portfólio de eventos premiados da Culture Liverpool. The Good Business Festival is a new, global event which will offer a platform for ethical and value-led businesses to join that in the future profit will come from purpose, taking place in Liverpool, October 2020. A full event programme will follow for Liverpool International Music Festival, The River Festival and River of Light in 2020.
One of Horlock’s first deals with Crown Brands Live will be to help oversee brand partnerships for The Good Business Festival as part of Culture Liverpool’s award winning events portfolio. The Good Business Festival is a new, global event which will offer a platform for ethical and value-led businesses to join that in the future profit will come from purpose, taking place in Liverpool, October 2020. A full event programme will follow for Liverpool International Music Festival, The River Festival and River of Light in 2020.
Mark Hargreaves, CEO of Crown Talent & Media Group, said:
“We pride ourselves Ao fazer parceria com alguns dos eventos musicais mais emocionantes do Reino Unido e entendemos como as marcas podem usar melhor essas experiências imersivas para se conectar com seus consumidores -alvo para criar credibilidade da marca e criar memórias duradouras e conteúdo dinâmico. acontecer. ”
“Bringing in Jack to further grow and develop this division is really exciting as he brings such rich and versatile expertise and anyone who has worked with him is inspired by his passion and his ability to bring opposing worlds together that make magic happen.”
Jack Horlock, MD da Crown Brands Live, adicionado:
“ Mal posso esperar para compartilhar essas notícias com o setor. Mark e a equipe da Crown são incríveis e poder aproveitar minha experiência com a força do portfólio da Crown é muito emocionante. Temos vários anúncios enormes que se seguirão nas próximas semanas, então assista a este espaço. ”
Sue Finnegan, diretora comercial de cultura Liverpool, continuou dizendo:
“ Jack e sua equipe são líderes no mundo das parcerias de marca estratégica e a experiência e experiência - eles são uma extensão de nossa equipe com uma forte expedição de fetos fortes e fortes. Estamos muito satisfeitos por trabalhar juntos novamente no Bom Business Festival, onde criaremos um conteúdo e experiências imersivos e integrados da marca, alinhando as marcas globais com a icônica marca de Liverpool. ”
Jack Horlock is a member of the Institute of Promotional Marketing and is part of the Mayor of London’s International Business Programme (MIBP). As a cohort member, Horlock is able to leverage a number of high-profile opportunities to learn and network, as well as access some of the UK’s most successful entrepreneurs and business leaders for their support and advice.
Horlock brings a wealth of experiential and promotional marketing expertise, immersively representing brands such as Ministry of Sound, Westfield, and Viacom/CBS Outdoor in his 20-year career.
Under the Electric Live Brand Partnerships brand he was responsible for Fusion Festival, as well as working with Jean Paul Gaultier at Brighton Pride, in which he brokered a deal that saw JPG activating at the UK’s biggest pride.
Horlock também trabalhou para criar parcerias com agências multinacionais, incluindo Coca-Cola, McDonalds e All Out Beauty, sob a marca ELBP.
