Nova pesquisa encomendada pela Liverpool Bid Company sobre a experiência do visitante do Liverpool City Center, mostra uma oferta robusta de varejo com mais da metade dos entrevistados indicando que as compras em Liverpool eram melhores do que a que havia sido de outras cidades em outras cidades (61%). A mistura diversificada de marcas, independentes e lojas especializadas, de ponta de alta qualidade, provaram estar entre os fatores mais importantes ao escolher o Liverpool para uma viagem de compras (para mais de 70% dos entrevistados). novamente pontuando o mais alto. The view that Liverpool is “a good place to shop for quality brands” was agreed by 90% of respondents, followed by Liverpool being “a good place to shop for cheaper brands” agreed by 86%, while 70% of people thought that Liverpool is “good for independent and quirky shops” – a fact that will be celebrated during the BID’s Independents’ Week (July 1-7) and Celebrating Bold Street July 7.
Despite the growing challenges facing high streets nationally, with rising competition from internet retailing and out of town retail parks killing off some well established brands, Liverpool’s diverse mix of high-end, value brands, independents and specialist shops proved to be among the most important factors when choosing Liverpool for a shopping trip (for more than 70% of respondents).
All aspects of shopping scored positively in the study, with approximately two thirds of those surveyed rating each with a “very good” score, with the “range of choice” and “range of good value” shops again scoring the highest. The view that Liverpool is “a good place to shop for quality brands” was agreed by 90% of respondents, followed by Liverpool being “a good place to shop for cheaper brands” agreed by 86%, while 70% of people thought that Liverpool is “good for independent and quirky shops” – a fact that will be celebrated during the BID’s Independents’ Week (July 1-7) and Celebrating Bold Street July 7.
Quando perguntado quanto tempo os entrevistados normalmente passam no centro da cidade ao visitar especificamente para fazer compras, 58% das pessoas disseram que passaram meio dia ou mais. Também é notável que a área mais alta de gastos para visitantes do dia é registrada em compras (£ 45), com os visitantes que estão estimando gastos em compras por £ 59 e uma quantia ligeiramente maior (£ 61) em comida e bebida. Ambos os conjuntos de dados ilustram o significado das compras como parte da experiência do Liverpool. A nova pesquisa envolveu entrevistas presenciais com visitantes não baseados na cidade de Liverpool, e foram realizados em locais importantes, como Bold Street, Church Street e Williamson Square. É intenção da tentativa de realizar esta pesquisa anualmente avançando. Na força do mix de varejo do Liverpool, é encorajador, considerando os desafios que o High Street enfrenta em todo o país.
Carried out by North West Research & Strategy (NWRS), the study focused on the motivations and reasons people visit Liverpool, the main influences, overall visitor satisfaction and expectations against actual visit experience, and spend. The new research involved face-to-face interviews with non-city-based, inbound visitors to Liverpool, and were conducted in key footfall locations, such as Bold Street, Church Street and Williamson Square. It is the intention of the BID to carry out this research annually moving forward.
Commenting on the conclusions, Bill Addy, chief executive of Liverpool BID Company, and chair of the Liverpool Visitor Economy Network (LVEN), said: “What is evident from this study is that there are very high levels of satisfaction and enjoyment expressed by visitors to our city centre, which is great news. The particular praise being directed at the strength of Liverpool’s retail mix is encouraging considering the challenges that the high street faces nationwide. It is a must that Liverpool’s high street continues to reinvent itself and some of the recent openings show that we are on the right path, including the world’s biggest LUSH, Everyman cinema at Metquarter, the newly-opened Roxy Ball Room in Cavern Quarter and Lane7 at Clayton Square being recent examples.
“These results tell us a lot about where we are now and what we need to do to keep our city centre thriving. The findings also endorses much of the work the BID is already doing in this area – supporting the growth of the independents’ scene with initiatives such as Independents’ Week and Celebrating Bold Street, raising standards in customer service through the BID’s Mystery Shop Awards, and our work in providing additional cleansing and safety initiatives. It is also clear from O estudo que um sorriso amigável percorre um longo caminho, com visitas anteriores e boca a boca, provando de longe a influência de marketing mais prevalente para os visitantes chegarem aqui, 69% e 25%, respectivamente. ” Continuaremos a adaptar e fornecer soluções dinâmicas para enfrentar os desafios em andamento vistos nas ruas altas do país. Nunca foi tão vital que nossa rua principal seja bem gerenciada e promovida para o benefício de empresas, visitantes e moradores locais. Para conseguir isso, continuaremos a trabalhar com nossos parceiros para fornecer serviços adicionais por meio da parceria de segurança de lances, os Bid Rua Rangers e a Rede Liverpool de apoio à rua, entre outros, além de aumentar os padrões de atendimento ao cliente em toda a rede de lances de Levy Paying, na rua, em 7 de julho, 7 de julho de 7 - 313
Looking ahead, chair of Retail & Leisure BID, and Metquarter centre manager, Jennina O’Neill, said: “While we take these results with great encouragement we know that we cannot rest on our laurels. We will continue to adapt and provide dynamic solutions in order to face the ongoing challenges seen in the high streets across the country. Never has it been more vital that our high street is well-managed and promoted for the benefit of businesses, visitors and locals. To achieve this we will continue to work with our partners to provide additional services through the BID Safety Partnership, the BID Street Rangers and the Street Support Liverpool network among others, as well as raising customer service standards right across the BID network of levy paying businesses.”
The next date on the BID’s calendar is Celebrating Bold Street on Sunday, July 7 – a huge street party on this beloved street, which in the past has included a farmers’ market, art and crafts stalls, street entertainment and long-established restaurants such as Café Tabac, Maray, Maggie May’s, LEAF, Mowgli and Soul of Bold Street hitting the streets to serve up an array of tasty delights for visitors. The event will be the culmination of Independents’ Week (July 1-7), a week-long campaign to engage local independent businesses, employees and visitors in celebrating the entrepreneurial spirit of Liverpool’s growing independent business community.
To find out more about what Liverpool BID Company does please visit www.liverpoolbidcompany.com
