Entrepreneur e fundador do Grupo Sedulo, Paul Cheetham-Karcz lançou seu primeiro livro, 'Cuidando dos negócios' em abril de 2019. Devido à demanda popular que o livro esgotou em sua primeira semana, deixando o Waterstones, a Amazon e o Whsmith, que reorganizam mais cópias para o público. Desde o seu humilde começo, crescendo em uma área da classe trabalhadora de Stockport, a liderar uma das maiores empresas de contabilidade do Reino Unido. A Sedulo agora emprega mais de 100 funcionários em escritórios de pelúcia em Manchester, Leeds e Londres, com uma base de clientes de celebridades que inclui pessoas do mundo da música, TV e esporte. Os hóspedes anteriores incluíram pessoas como Peter Cowgill, presidente da JD Sports, Sanjay Vadera, executivo-chefe da loja de fragrâncias e Seema Malhotra, diretora criativa de marca de moda para sempre, algumas das próprias experiências são mencionadas no livro. Raw. Contém um tom sincero e cativante, não apenas para as pessoas nos negócios, mas qualquer pessoa que procura uma leitura inspiradora. Downtown in Business
The book is a gritty, raw, real-life account of Paul’s journey from his humble beginnings growing up in a working-class area of Stockport, to heading up one of the largest accountancy firms in the UK. Sedulo now employs over 100 staff across plush offices in Manchester, Leeds and London, boasting a celebrity client base which includes people from the world of music, TV and sport.
The book launched in perfect timing with Sedulo’s 10 th birthday anniversary, and the launch of series 3 of the podcast, hosted by Paul, and also named ‘Taking Care of Business’. Previous guests have included the likes of Peter Cowgill, Chairman of JD Sports, Sanjay Vadera, Chief Executive of The Fragrance Shop and Seema Malhotra, Creative Director of fashion brand Forever Unique, some of whose own experiences are mentioned in the book.
Paul Cheetham-Karcz says,
“I wrote the book because I thought it was the right timing. I am new to the success game and the journey is raw. Too many people sugar coat the journey of success and yet it is fraught with problems. This book should appeal to anyone currently going through the struggle of building a business and balancing that with maintaining a healthy lifestyle”
Paul is very open about the fact his business has taken a number of twists and turns along the journey of how to build a brand and how to look after the well-being of your staff.
As someone who suffers with anxiety himself this book contains a candid and endearing tone, not only for people in business, but anyone looking for an inspirational read.
Paul continues,
‘If people only take a few thoughts and ideas away from this book that enhance or change their outlook in business or life itself, then it’s achieved its purpose’.
