Builder Book, uma iniciativa de Split Perspectivz CIC, lançou sua mais recente campanha de Planet Sustainable Planet, destinada a inspirar e reacender um amor pela leitura e aprendizado entre crianças em Merseyside e Flinshire.
O Builder Book Planet Pack deste ano foi lançado na quinta -feira, 23 de maio de 2024, durante um evento na sede dos patrocinadores do DIB The Printroom UK in Bootle.
For this year’s campaign, Builder Book has partnered with PuzzleDuck to create an immersive new smartphone app that will take children and families on an adventure around Liverpool’s waterfront and TRIMESTIMENTO DE CONHECIMENTO para encontrar pistas que as educarão sobre vários temas sustentáveis, incluindo a Moda, com o Foco e o Ponto de Alimentos e os benefícios da BUSTING, o Buerger Livrown, que é o que há de um pobreza em busca de alimentos e benefícios. Ao explorar seus arredores e aplicar seu novo conhecimento ao mundo em que eles vivem.
Combining the app with Builder Book’s creative learning pack, young people will develop reading, writing, speaking and listening skills, while exploring their surroundings and applying their new knowledge to the world in which they live.
As a joint venture, authors Natalie Reeves Billing and Jude Lennon, have designed, created, and delivered over 25,000 Builder Book packs across the Liverpool City Region since it began in 2020. Each year it focuses on a different theme including creativity, mental health, Eurovision and now sustainability.
Parceiros e dignitários do Builder Book participaram do evento de lançamento no Printroom UK e assistiram a impressão dos pacotes de alfabetização neutra em carbono antes de serem despachados para serem distribuídos para 10.000 jovens em torno de Merseyside e Flintshire. Pessoas:
Natalie Reeves Billing, co-founder of Builder Book, emphasises the importance of changing the narrative around reading for young people:
“Os jovens estão perdendo a alegria e o valor da leitura e da aprendizagem, e devemos mudar essa narrativa. Crise, as famílias analisaram alternativas quando se trata de alimentar a família, e o Builder Book deste ano se concentrou especialmente nisso para apoiar o entendimento sobre a pobreza alimentar e diferentes opções para apoiar isso. ”
“By providing an innovative opportunity for young people to learn and feel involved in something, all while getting them to read more, we will see an uplift in mental wellbeing as well as supporting the educational needs of disadvantaged young people.
“With the recent cost of living crisis, families have looked at alternatives when it comes to feeding the family, and this year’s Builder Book has focused especially on this to support understanding around food poverty and different options to support this.”
Estatísticas recentes do National Literacy Trust destacaram a urgência desta iniciativa.
Apesar do Reino Unido alcançar sua classificação de alfabetização mais alta de todos os tempos, classificando o 4º internacionalmente em 2023, um relato de 56% das crianças e jovens de 8 a 18 anos não encontram prazer em ler. Consultoria de impacto social, explicou o impacto que um projeto como o Builder Book pode ter:
This is heightened locally, where the attainment is lower within the Liverpool City Region than the English average across all Key Stages.
Nick Small, founder and director of Social Impact Consulting, explained the impact a project such as Builder Book can have:
"" Builder Book Planet Pack é um projeto que proporcionará um impacto social positivo.
“Projetamos que, para cada £ 1 investido no Planet Pack, £ 11,97 de valor social mais amplo serão entregues a comunidades em toda a região mais ampla da cidade de Liverpool.”
Builder Book is supported by 30 partners, including headline sponsor, The Printroom UK, Adore Group, Everton in the Community, LJMU, Exceptional Care Ltd, HD Creative and Moore Media, who have generously donated financial contributions, practical assistance, and in-kind time. Also in attendance was Lord-Lieutenant, Mr Mark Blundell; Liverpool Lord Mayor, Cllr Richard Kemp; the Mayor of Sefton, Cllr June Burns; and Builder Book ambassador, Simon O’Brien, from Channel 4’s Find it, Fix it, Flog it.
BAFTA Award winning TV presenter and actor Simon O’Brien, who is also the walking and cycling commissioner for the Liverpool City Region Combined Authority, said at the launch:
“Builder Book’s latest initiative to educate young people about sustainability, focusing on food and self-sufficiency, is incredibly timely. Today’s youth are increasingly aware of the challenges we face and are always looking for new alternatives. I am proud to support Builder Book and champion this important cause. ”
Planet Packs will be rolled out across schools and community centres in the Liverpool City Region and Deeside, with provisions for a Welsh language option to offer wider access to the project.
To learn more about Builder Book and how to get involved, visit www.builder-book.com.
