Liverpool’s night-time economy has overtaken the capital’s in terms of transactions, according to data from Square. Liverpool BID Company also reveals that footfall growth from 7pm – 4am has increased by 43% compared with 2019.
The data from the global data company examined spend in bars and restaurants from 7pm to 4am in the first half of 2023. It revealed that, alongside year on year growth for the night time economy, Liverpool shows a 40% share of in-person payments being made between 7pm and 4am in the first half of 2023. Birmingham ficou em segundo lugar em 37%, com Londres em terceiro lugar em 35%.
os seis primeiros, e suas comparações ano a ano são reveladas aqui:
Enquanto isso, a Liverpool Binde Company examinou os dados do centro da cidade do mesmo período de tempo - janeiro a junho de 2023 - e o mesmo período - 19:00 às 16:00. Ele revela um aumento de 43% nos passos em comparação com o mesmo período em 2019. Com as câmeras localizadas em locais importantes ao redor do centro da cidade, eles são capazes de rastrear o fluxo de pessoas à medida que se movem em locais principais.
O tempo mais movimentado é meia-noite, um aumento de 83% em comparação com 2019.
Dados cortesia da empresa de licitação do Liverpool
, bem como o crescimento geral, a economia noturna de Liverpool viu um aumento durante a semana nos primeiros seis meses do ano com a maior parte do tráfego. As noites mais movimentadas da semana são sexta e sábado, com 1.563.800 e 1.906.896 pessoas contavam com câmeras. Terça -feira é 4% mais ocupada que a segunda -feira, quarta -feira é 1% mais ocupada que a terça -feira, quinta -feira é 9,84% mais ocupada que a quarta -feira. Sexta -feira é 30% mais movimentada que quinta e sábado o vê subir novamente em outros 20%.
| dias da semana | %CRESCIMENTO |
| Term V seg | 4,12% |
| Weds v Tues | 1.03% |
| Thurs v Weds | 9.84% |
| Fri v Thurs | 30,40% |
| SAT v FRI | 21,94% |
| Sun V Sat | -39.11%| hora |
Data courtesy of Liverpool BID Company
Average footfall hour by hour
| Times | 2023 |
| 19: 00 | 1.319,414 |
| 20:00 | 954.846 |
| 21: 00 | 783.777 |
| 22: 00 | 697,691 || 338 |
| 23:00 | 524.570 |
| 00: 00 | 338,107 |
| 01: 00 | 255,253 |
| 02: 00 | 222.627 |
| 03: 00 | 197,597 |
Data courtesy of Liverpool BID Company
The resurgence of Liverpool’s night-time economy coincides with data from Marketing Liverpool illustrating the growth of the city’s visitor economy, showing an increase of visitors, with 14 million more visitors to the Liverpool City Region, compared to the previous year – a rise of 33%, compared with 2022, a rise in length of stay, increased by 34% and a 45% increase in annual gastar. A oferta de acomodação do Liverpool também revelou que a ocupação do hotel em junho de 2023 foi de 81,3%.
Jennina O'Neill é presidente do conselho de varejo e lazer da empresa de Liverpool Bid Company e gerente de centro da MetQuarter
“The pull of Liverpool’s world famous night time economy shows that, despite the cost of living crisis, people still want to have a great night out. When we saw the shift in the night-time economy take place in the immediate aftermath of the pandemic we needed to see if the trend continued. The demand is still there. What this shows is the need to really value the importance of our night-time economy, which contributes both to Liverpool’s brand as well as its pocket. At Liverpool BID we have extended our street ranger service to help keep areas within the BID clean and cleansed. We have also continued our partnership with Merseyside Police to have dedicated officers within BID areas to keep people safe. It’s vital that investment continues to help the city balance the demands of its booming night-time economy with its valuable day-time industries”.
John Hughes é presidente da vida noturna do Liverpool. E uma cidade que atrai visitantes de outros lugares, mas que precisa de apoio e investimento.
“Other cities put a great deal of strategy and focus onto their night-time economy and they are not as successful as Liverpool’s. It is vital the industry has a voice at the table, especially at a time when so many venues are struggling to meet increased costs. A vibrant nightlife is a bellwether of many positive factors, including a younger city centre resident population and a city that attracts visitors from other places, but that needs both support and investment. I have been able to bring my near 40 years’ experience in the industry to better connect businesses within Liverpool’s night-time economy to better have their concerns addressed. A safe, secure and connected night-time economy is a better night out for everyone”.
