O marketing de Poke trabalhou com o Tick Property Group para lançar sua nova identidade, proposta de valor do cliente e ativos de marketing, mudando de sua marca anterior - Sexi Property Group. O motivo é comunicar claramente a ambição da Agência de Letões do Liverpool de interromper a abordagem atual que o setor imobiliário entrega para proprietários e inquilinos. Isso levou a um relacionamento fratioso entre proprietários e inquilinos à medida que os agentes de locação se removeram da dinâmica. Tick says “… as we developed our company we realised our obsession in creating an environment that focuses on the client, and not on ourselves was a little bit unique. The older, established lettings agencies seemed to have gotten a little lazy in their customer care. Our new brand, website and marketing all showcase how we help our tenants find their ideal home and how we help our landlords enjoy all the benefits of being a landlord, and none of the hassles…” Andrew Binns from Poke diz: “... toda a nossa razão de existir é ajudar as empresas a causar impacto. A chance de renomear essa incrível agência de locação para refletir sua posição de mercado cada vez mais dominante e a proposição clara do cliente foi um ótimo projeto para nós…”
Research carried out by Poke Marketing highlighted the reasons both tenants and landlords were frustrated with the way they were treated by letting agents, often feeling neglected, taken for granted, ignored and over charged. This led to a fractious relationship between landlords and tenants as the letting agents removed themselves from the dynamic.
Tick have shifted this outdated approach and focused on creating their whole premise to be around client centricity, ensuring both tenants and landlords experience a frictionless, harmonious world as opposed to a combative, blame culture that other agency’s working methods create.
Sarah Brown from Tick says “… as we developed our company we realised our obsession in creating an environment that focuses on the client, and not on ourselves was a little bit unique. The older, established lettings agencies seemed to have gotten a little lazy in their customer care. Our new brand, website and marketing all showcase how we help our tenants find their ideal home and how we help our landlords enjoy all the benefits of being a landlord, and none of the hassles…” Andrew Binns from Poke says “…our whole reason to exist is to help companies make an impact. The chance to rebrand this amazing lettings agency to reflect their increasingly dominant market position and clear customer proposition was a great project for us…”
