Reino Unido A linha de produtos naturais fabricados FYC (para seus cachos) revelou grandes planos de expansão europeia e dos EUA, pois celebra a reivindicação de um notável "duplo" em prestigiosos prêmios da indústria. Lancashire e lançado no mercado em 2020, ganhou o melhor novo produto de cabelo texturizado nos prêmios Pure Beauty deste ano. feito especialmente para cachos texturizados misturados afro-europeus. A empresa vendeu mais de 50.000 unidades de seus produtos este ano - um aumento anual de 20 %. O início de 2023 verá o FYC se mudar para os EUA, que possui um grande mercado potencial de mais de 33,8 milhões de pessoas. É incrível ganhar um prêmio de renome por nosso novo produto, e é ainda mais emocionante ser o vencedor de duas vezes agora. Estamos realmente fazendo movimentos com a marca. A lacuna genuína no mercado, um produto de cuidados com os cabelos que é natural e atende a uma necessidade real. Cada um é embalado com ingredientes derivados naturalmente, incluindo manteiga de karité, azeite, pró-vitamina B5 e aloe vera orgânico para hidratar, definir e adicionar brilho aos cachos. Ele disse: "Temos uma garotinha com cabelos crespos e encaracolados e não conseguimos encontrar nenhum produto que funcionasse para ela que não continhe produtos químicos agressivos. Então, juntamente com Bradley e Mike, começamos a criá-los. Lydia adora! ”
FYC was created especially for use on multicultural mixed textured curls and was inspired by the five-year-old daughter of one of its founders.
The brand, based in Lancashire and released onto the market in 2020, won Best New Textured Hair Product at this year’s Pure Beauty Awards.
The award was given to the brand’s new ‘Gentle & Nourishing’ shampoo, which was released in Spring 2022. It is now a ‘double winner’ having received the award last year for the launch of its ‘Refresh & Detangle’ spray.
FYC delivers easy-to-use, accessibly priced products made especially for Afro-European mixed textured curls. The business sold more than 50,000 units of its products this year – a 20 percent annual increase.
It has now expanded its sales into the European market, which has more than 8.5m potential customers. Early 2023 will see FYC move into the US, which has a massive potential market of more than 33.8m people.
Rob Binns, co-founder of the business, based in Preston, Lancashire, began working on the range with his partners Bradley Lincoln and Mike Peters after failing to find the right kind of hair product for his daughter Lydia, who was then aged three.
He said: “It’s amazing to win such a renowned award for our new product, and it’s even more thrilling to be the two-times winner now. We’re really making moves with the brand.
“We’re moving into European markets now with the help of the Department of International Trade’s Export Academy and our business plan will see us expand into the US early next year.
“We are really excited about FYC’s global potential. We feel we’ve found a genuine gap in the market, a hair care product that is natural and meets a real need. From day one our aim has been to build and develop a strong British brand that can make a real impact not just in the UK but in overseas markets.”
All FYC products are produced entirely in Great Britain. Each one is packed with naturally derived ingredients including shea butter, olive oil, pro vitamin B5, and organic aloe vera to hydrate, define and add shine to curls.
In addition, the range is vegan-friendly, with no silicones, sulfates or parabens, which is particularly important for curly hair.
Rob explained the background to FYC’s development. He said: “We’ve got a little girl with frizzy, curly hair and we couldn’t find any products that worked for her that didn’t contain harsh chemicals. So, together with Bradley and Mike, we set about creating them.
“Having seen first-hand what a challenge curly hair can be, there are so many textures, so many differences and so many options, we wanted to develop a product range to help ‘curlies’ live with and love their hair. Lydia loves it!”
Os prêmios Pure Beauty são os prêmios maiores e mais reconhecidos da indústria da beleza. As marcas são primeiro selecionadas por uma equipe de especialistas e, em seguida, o voto público para os eventuais vencedores.
Para saber mais sobre o FYC e sua gama de produtos para cuidados com os cabelos, visite: Foryourcurls.com
