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por semana na América | 22 de março de 2024

Para regular ou incentivar? Nesta semana, Martin analisa as abordagens contrastantes para os negócios do esporte de ambos os lados da lagoa.

O esporte geralmente é um bom proxy para o estado da nação. '

Living on this side of the pond, I pay particular attention to the business of sport, whilst at the same time managing to maintain a healthy indifference to a fair bit of the on-field activity.

I’ve tried to love Basketball and Ice Hockey but to no avail and have an ‘ On-off' Affair de amor com futebol e beisebol americano, ligado às fortunas dos Jets e do Mets. Esporte. Divisão. “A criação do“ Grupo de Cobertura de Bancos de Investimentos Esportivos ”ressalta o reconhecimento do JPMorgan do imenso potencial no setor esportivo. Sucintamente explicado: 'O esporte é um mercado de crescimento potencial e potente e, em sua essência, é um produto de entretenimento'. Atividade de fusões e aquisições fazendo uma pausa cautelosa em 2023, o Sport viu mais de US $ 22 bilhões em acordos nos últimos 12 meses. Os comentaristas apontaram para essa resiliência em ativos esportivos como um sinal do fascínio e apelo contínuo dos esportes em todo o mundo. Unido. Contraste isso com a longa saga 'On On Again Off', que envolve a situação de clubes como Everton, Sheffield United e outros que procuram mudar de propriedade. Franquias

In contrast, I am a loyal follower of the cricket, football and rugby fixtures – Lancashire, Everton and Caldy being my teams – despite the numerous off-field shenanigans surrounding British sport.

This week perhaps epitomized the difference between how sport, and its future, is viewed from both sides of the Atlantic.

In the UK, I read about the Government’s decision to appoint a Football Regulator.

In the US, JP Morgan Chase, the storied investment bank, announce it was creating a specialist Sports Economy Fund and associated banking division.

There it is – nicely encapsulated in a couple of press releases – Britain wants to regulate sport, while America wants to invest in it.

Britain sees sport as a heritage past-time, America sees it as a burgeoning global asset class.

As reported on AnalyzingMarkets.com, “The creation of the “sports investment banking coverage group” underscores JPMorgan’s recognition of the immense potential within the sports sector.

“Led by industry veterans Eric Menell and Gian Piero Sammartano, the team will report to Fred Turpin, the global head of media and communications investment banking.”

There you go. Succinctly explained – ‘sport is a potential and potent growth market, and at its core, it is an entertainment product.’

JP Morgan further explained the opportunity they saw in a memo they issued to the market: ‘The combined value of US and European sports franchises now exceeds $400 billion and is growing’.

The facts support their claim.

Despite general M&A activity taking a cautious pause in 2023, sport saw more than $22billion in deals in the last 12 months alone. Commentators pointed to this resilience in sports assets as a sign of the continuing allure and appeal of sports worldwide.

JP Morgan’s generations-long track record of success in structuring and completing some of the most complex deals has positioned them well to drive value for their clients in the sports market too.

The New York based firm recently advised the Sir Jim Radcliffe-led group on their investment in Manchester United. Contrast that with the lengthy, ‘on again off again’ saga which surrounds the plight of clubs like Everton, Sheffield United and others looking to change ownership.

JPMorgan also facilitates financing for stadiums and arenas for numerous teams across major U.S. sports leagues.

In recent years, sports teams and franchises Nos Estados Unidos expandiram seus horizontes muito além dos limites de estádios e arenas. Os proprietários de equipes transformaram os negócios em especuladores de imóveis, aproveitando suas propriedades para maximizar os lucros e criar desenvolvimentos vibrantes de uso misto.

Tradicionalmente, as equipes construíram estádios principalmente para atender ao público da jornada, clientes corporativos e o estranho evento de marcha. Eles fizeram isso com sucesso misto - pense em Sunderland estádio de luz, Bolton's Reebok, Middlesborough’s Riverside Stadium.

The smart ones saw the bigger opportunity.

Stan Kroenke, owner of Arsenal FC, also owns the Los Angeles Rams and exemplifies this shift in thinking. The Rams now play at SOFI Stadium, um complexo de US $ 5 bilhões que ancora o amplo site do Hollywood Park. Esse desenvolvimento de 298 acres inclui não apenas o estádio, mas também um lago artificial, um teatro, escritórios, hotéis, lojas, restaurantes e apartamentos. Desenvolvimento adjacente ao seu lendário campo de campo de Lambeau. The hotel, leisure, conference and hospitality venues played a significant role in the frigid Wisconsin town landing next year’sNFL draft, an event which is projected to have an economic impact of approximately $94 million—revenue equivalent to what is raised from multiple regular home games.

These mixed-use developments generate substantial revenue way beyond ticket sales.

For instance, the Green Bay Packers’ built Titletown – a mixed-use development adjacent to their fabled Lambeau Field ground. The hotel, leisure, conference and hospitality venues played a significant role in the frigid Wisconsin town landing next year’sNFL draft, an event which is projected to have an economic impact of approximately $94 million—revenue equivalent to what is raised from multiple regular home games.

And by diversifying their investments, sports franchises become influential voices with city planners, shaping urban landscapes and changing economic Fortunas. A propriedade do grupo de futebol da cidade do estádio Etihad e da infraestrutura esportiva circundante está ajudando a rejuvenescer os antigos Badlands do leste de Manchester. Catalisador lucrativo para a regeneração da área das docas do norte da cidade. Mish-mash de esquemas e desenvolvimentos que não são acréscimos para a área. Planeje introduzir um regulador de futebol. - Will: “

From a personal perspective, I hope Everton’s next owners see the opportunity they will have to leverage the new Bramley Moore Dock stadium as not just the Wembley of the North but as a profitable catalyst for the regeneration of the city’s northern docks area.

I also hope the new owners are financially big enough and backed by the ‘grown up’ advice of the likes of JP Morgan Chase so they enjoy the wealth and benefits of their investment, rather than see speculative land deals cut by a local authority between existing surrounding land owners clambering for a quick buck but which ultimately delivers a patchworked mish-mash of schemes and developments which aren’t accretive for the area.

So as US investors, advisors and team owners are shooting for the stars, what is happening in Blighty?

This week, about the same time Wall Street was a-flutter with JP Morgan’s billion- dollar future scape for sport, Lucy Fraser, the UK Sports Minister stood up in Westminster to reveal her plan to introduce a football regulator.

Based on the record of other regulators the UK Government has introduced – OFGEM, OFSTED and the wonderfully nicknamed OFFRAIL, the train regulator – keep your fingers crossed.

According to the bill proposed, the new regulator – OFFSIDE? – will: “ Opera um regime de licenciamento e monitorar e aplicar a conformidade com os requisitos de regulamentação financeira, propriedade e diretores do clube, envolvimento dos fãs e proteção do patrimônio do clube=”

O regulador também exigirá o envio de um plano de negócios que se destaca como um proprietário, que não se pode fazer o regulador e o plano de negócios que se destaca. Sanção, retirou a licença de um proprietário no caso do que é descrito como "não conformidade persistente e intencional". Ativos. Veja o esporte. Por um lado, os EUA reconhecem a importância dos negócios do esporte como algo para investir, alavancar para benefício econômico mais amplo, construir a comunidade e, sim, obter lucro.

I can hardly imagine JP Morgan’s new clients – already spooked by the thought of relegation and promotion upsetting the predictability of their long-term investments – queuing up to share their business secrets and ambitions with a politically-sensitive regulator who at any time could strip them of control of their assets.

Don’t get me wrong, I’m not advocating for a lawless, anything-goes approach to sports team ownership – we’ve had that for decades already with few bright spots – but surely there are already adequate rules and regulations governing the conduct and behaviour of all businesses to improve football’s lot and presumably other sports clubs too?

But what is most telling for me is what it says about how the two nations view sport. On the one hand, the U.S. recognises the importance of the business of sport as something to invest in, leverage for wider economic benefit, build community around, and yes, make a profit out of.

Isso parece muito mais atraente e sustentável do que um regulador instalado do governo cujos poderes serão limitados, influenciados por uma série de fóruns de fãs que não têm soco ou poder genuíno, e são suscetíveis ao grupo de pressão e interferência política. Curva, estabelecendo divisões internacionais para lidar com a enxurrada de ações que provavelmente seguirão. Downtown in Business

The only area I see the UK’s approach stealing a march over the U.S. is in propagating a huge uptick in new sports-based litigation – though I imagine the big U.S. law firms are already ahead of that curve, setting up international divisions to deal with the flood of lawsuits likely to follow.

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Martin Liptrot

Martin Liptrot is a Public Affairs, PR and Marketing consultant working with UK, US and Global clients to try and ‘make good ideas happen’.

Downtown in Business

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