This week at Emirates Old Trafford, Downtown in Business hosted its Business of Sport Conference, where leading names in the region’s sports industry spoke about the opportunities and challenges ahead.
Being based in the US, I was unable to join in-person, but I read the coverage, the social media feeds, and watched a few short videos.
Temas -chave surgiram - investimento, marca e mídia. Mas a verdade estranha é que a NFL tem mais jogos com uma audiência mais alta e o Superbowl ainda é o avô de qualquer jogo regular da liga em todo o mundo. O jogo pode ser a maneira de conseguir isso. Como a China e a Coréia do Sul. Mas, a partir de 2018, essas restrições começaram a se soltar e agora 34 estados e o Distrito de Columbia estão fazendo um chute no jogo neste fim de semana. Se você tem uma enorme população e franquias esportivas, onde as legiões de fãs estão dispostas a colocar seu dinheiro onde está a boca, as apostas de livros esportivos são uma chegada bem -vinda. Modelo de livros esportivos. Eles têm uma mistura de instalações de apostas de "concreto"-lugares onde você pode fazer uma aposta pessoalmente-remanescente das velhas lojas de Ladbrokes e William Hill em todas as ruas da High Street com suas janelas fosadas para proteger o anonimato dos apostadores dentro e, mas, renovando a nova marcha da tecnologia, o novo celular que apostou por um aplicativo. Pond.
Those concerns and opportunities are universal, but I’d add a fourth – Gambling.
Here in America, this weekend sees the return of NFL – the biggest sports league in the world.
Yes, I know, popular wisdom says the English Premier League is the biggest, it talks of global reach and fan base, but the awkward truth is the NFL has more games with higher viewership and the Superbowl is still the granddaddy of any regular league fixture worldwide.
But as much as the US celebrates being #1, staying there is important too. Gambling may be the way to achieve that.
I’ve written here before about how gambling sponsors and commercial partnerships are all-pervasive in English and European football, and how shirt sponsorships, ‘in-ground but visible on-camera’ hoardings, and club-provided social media content have afforded betting sites and firms a regulatory ’workaround’ to reach potential gamblers at home and in far-flung markets like China and South Korea.
The US, other than Nevada’s Las Vegas and Reno, have always been a bit more prudish about a flutter and the NFL was strictly a sports gambling ‘no-go’ zone. But, as of 2018, those restraints have started to loosen and now 34 states and the District of Columbia are taking a punt on the game this weekend.
As a tax raising enterprise this makes understandable economic sense for many cash strapped states. If you have a huge population and storied sports franchises, where legions of fans are willing to put their money where their mouth is, then sports book betting is a welcomed arrival.
New York, Illinois, Ohio have all signed up, California and Florida are considering their next move.
While each state is at liberty to introduce its own rules within a federal framework, most have adopted the Las Vegas sports book model. They have a mix of ‘concrete’ betting facilities – places where you can lay a bet in person – reminiscent of the old Ladbrokes and William Hill shops in every UK high street with their frosted windows to protect the anonymity of the punters inside, and, recognizing the onward march of technology, new mobile on-line betting through an app.
Nothing new to UK sports gamblers like you and I, but pretty revolutionary across the pond.
O idioma das apostas também é um pouco diferente aqui. A ' jogo único' BET é o mais popular - uma aposta em quem ganhará o jogo. Os livros esportivos oferecem uma aposta ' BELAY', que é uma série de apostas em vários acessórios em que você multiplica as chances tentando prever vários vencedores. E, finalmente, ' Props' onde você pode apostar em um jogador ou em uma equipe ou durante um período de tempo se a pontuação estará abaixo ou sobre o que o livro esportivo oferece - touchdowns, objetivos de campo, pontos, jardas apressadas - qualquer estatística funciona.
But what is perhaps most exciting, and most likely to impact the game and sports consumption, is the introduction of live ‘in game’ betting. Previously, like in horse racing, you had to get your wager on before the event began. Soon as the ball was kicked – ‘No More Bets’.
Now, like their British and European counterpart, the US fan can wager on almost any combination of events during the fixture. And via the mobile app, they can do so at the ground, from the comfort of the sofa, or even their neighbourhood noisy, raucous sports bar.
This move, I hazard, will usher in a bigger change – the way sports are going to be broadcast.
With ‘online gambling’ and ‘in-game gambling’ likely to be the most prevalent ways to have a flutter, broadcasters are already thinking about how to provide information to these new audiences.
Disney, long an opponent of casinos and gambling – largely to protect its theme park businesses – has had a remarkable about-face and announced a few weeks back that it is partnering with Penn Entertainments to rebrand their laddish BarStools Sportsbook AS ESPN BET.
while ESPN is still a cash cow for Disney, it produces huge revenues through the pay-per-view model, cable cutting continues at pace and homes with access to ESPN encolheu para menos de 70 milhões este ano.
So, ESPN Bet makes sense.
While smaller than the two leading US Sports Books, FanDuel and DraftKings, está licenciado para operar em 16 estados e com o nome da emissora esportiva líder do mercado e o apelo da marca aproveitados, certamente está olhando para o crescimento de esportes em Sports. receita. Três anos depois, US $ 93 bilhões foram legalmente apostados em esportes e sportsbooks conquistados US $ 7,5 bilhões em receita.
To give some indication of how quickly sports gambling is growing in the US, in 2019, $13billion of bets were placed on sports with sports books taking $909million in revenue. Three years later, $93billion was legally bet on sports and Sportsbooks bagged $7.5billion in revenue.
You can make your own forecasts about how having sports book betting around NFL and through ESPN will turbo boost those numbers over the next three years.
British readers will see the alignment with what Sky Sports alcançado com Skybet,, mas há um conto de advertência aqui nos EUA onde Fox Sports || .. 395 tried the same thing with Fox Bet, but is pulling down the shutters after a failed, money-losing, four-year experiment.
How ESPN incorporates betting and gambling into the broadcast of sports will be watched with great interest. The channel already has a show called A aposta diária, que serve como um guia de Tipster para as apostas esportivas do dia - corrida de cavalos, UFC, futebol universitário, basquete, hóquei, qualquer outra coisa. NBC, FOX, CBS, ESPN/ABC e Amazon transmitirão alguns jogos este ano. Além de todos esses serviços de streaming de emissoras, o próprio aplicativo da NFL e a TV do YouTube transmitem alguns jogos. O Watcher of the Future será através do serviço de streaming em seus dispositivos móveis; portanto, as opções de jogo no jogo haverá uma enorme oportunidade de receita para ser capturada. A NFL tem repetidamente nas últimas semanas orientações para seus jogadores sobre o que não podem fazer-aposte, compartilhe informações internas, jogue jogos diários de futebol de fantasia, entra fisicamente em um livro esportivo durante a temporada da NFL. onde dá errado.
Where and how to watch NFL this season will be a different experience too. NBC, Fox, CBS, ESPN/ABC and Amazon will all broadcast some games this year. As well as all these broadcasters’ streaming services, NFL’s own app and YouTube TV will stream some games.
Amazon already has exclusive rights to Thursday Night Football, and ESPN has picked up the majority of Monday Night football games, and that is where they may start to include gambling updates, stats which help punters pick a bet, alongside the commentary and co-host dialogue.
ESPN also know that the NFL watcher of the future will be via the streaming service on their mobile devices, so in-game gambling options there will be a huge revenue opportunity to be captured.
While the economics of this all look healthy, concern is being expressed over the role players may hold. The NFL has repeatedly in the last few weeks issued guidance to its players about what they can’t do – bet, share inside information, play daily Fantasy Football games, physically enter a Sportsbook during the NFL season.
I expect lots of scandals this season because many of the big-name players’ lifestyles brings them dangerously close to the edge of these rules – pool parties in Vegas hotels, huge entourages, social media chatter – it’s easy to see where it goes wrong.
e é claro que haverá a preocupação com o jogo problemático. Facilitando a perda do aluguel ou do utilidade, o dinheiro sempre será um bastão de jogo e seus parceiros serão atingidos, de modo que a promoção, a segurança de dados e a verificação dos jogadores on-line e no jogo de jogo será algo que as empresas terão que obter direto de 'The-Go-go', em vez de reverter para que algo catastrófico ocorra.
Como observador esportivo, fã de uma vibração e um amante da mídia esportiva, negócios e marketing - esta temporada promete ser mais especial. "Faça boas idéias acontecer".
Now if only my beloved underperforming NY Jets were worth a wager!
